This is a 3-part direct mail campaign aimed at lapsed Weight Watchers members, encouraging them to take advantage the newest offerings in the Weight Watchers 2015 program. The initial wave was a 2-sided, 4-color trifold piece detailing all plans, but highlighting the Personal Coaching and Total Access options, which were new for the company. The second and third wave pieces were designed to help recipients recall the initial mailing, and continued to stress the Personal Coaching and Total Access options.

These are sample designs of 2-sided 4-color pieces mailed each month to Weight Watchers Monthly Pass members upon renewal. Each contained photography and a recipe picked up from the company’s vast archive. The designs were updated to help integrate the overall look of both editorial and marketing printed collateral.

These are designs for RCI’s monthly direct mail campaigns. Each month I collaborated with our editorial team and RCI to strategize messaging and then create a 4-color trifold piece that had to accommodate up to 27 versions of inkjet printed messaging to prospective, active, and lapsed members of the company’s different membership plans.